Why the need for a different approach to building new communities

Travel to the old market towns of Europe and it becomes very clear: human connection. Narrow streets and lively squares drew people together. Shops, workshops, and homes intertwined so that daily life was shared, not isolated. A town wasn’t just a place to live; it was a fabric of relationships.

That connection was possible because it rested on a secure economic foundation: a largely self-supporting local economy. Wealth was created locally, and it circulated locally, and in doing so, it sheltered the community from the wild swings of distant markets. 

Today, by contrast, many new developments prioritize cars over people, growth over belonging, and global flows of capital over local resilience. The result is fragile: loneliness, dependence, and places that people do not love. If we are to build communities that endure in the 21st century, we must recover what those old market towns knew instinctively: that human connection and a self-supporting economy are not luxuries—they are the foundation of a good life.

This is not nostalgia. It is based on the acknowledgement that what we are doing now is not working. Everywhere we look, systems are failing. Children are graduating illiterate. Workers can’t earn enough to afford a home. Loneliness is becoming an epidemic and our physical health is in decline because we don’t use our bodies as Nature designed us. Our solution for climate change is to spend $20 billion buying offshore carbon credits.  It goes on and on. Yet when we look to timeless models – what a 1977 book called A Pattern Language, we find a wealth of solutions that cost less but return more.

We live in an age of soundbites and 280-character solutions. But a community is not built on slogans. It succeeds only when its economic foundation is secure, its design supports daily life, and its social fabric fosters connection. These elements cannot be explained in a tweet; they need the space of a full argument, because the details are what make the whole system work.

This site sets out the idea of the 21st-century MarketTown: a new approach to greenfield development that restores economic self-reliance, strengthens local ties, and avoids the design mistakes that leave people isolated and vulnerable.